Website Design & Development Proposal for Netrux Global Concepts Limited

Website design & development proposal for Netrux Global Concepts Limited Submitted by Ojumatimi Olusegun, Matric Number 010403085 (Full Time) To the MBA department On 02/11/12 Course: Research Methodology (MBA 804) Lecturer: Prof. S. I. Owualah  © Crystal Design Corp 2012 Email: [email  protected] com Web: www. cystaldesigncorp. com Date2nd November, 2012 ClientNetrux Global Concepts Limited Contact:215/219 Ikorodu Road, Ikorodu Lagos Phone: 014708945 Email: www. netruxng. com Project titleWebsite design and development for Netrux Global Concepts Limited Project description The project will involve designing a website for Netrux Global Concepts Limited. The website will be designed to the very highest standard and will reflect Netrux Global Concepts Limited’s established corporate identity. We will use Dynamic HTML code, an open source content management system (CMS) which will allow you to easily add content such as products, text and images to the website with a minimum of technical knowledge, within a tightly defined design framework.We will design the site with Google in mind, however a further online marketing campaign using search engine optimization (SEO) is strongly recommended at some stage in the future, in order to maximize the number of visitors to the site. This work can be done by us, or can be done by another suitable agency. We also recommend building up a mailing list of potential and current clients, in order to send a monthly newsletter to them with good news + special offers. Scope We would undertake to do the following: a.Planning and wireframes b. Photoshop / Fireworks design of homepage look and feel, based wireframes & client suggestions. Up to 3 alternative look-and-feel versions are included in the quote. c. Image research. d. Design of up to 20 interior page templates, based on signed off wireframes. Up to 10 iterations of each are included in the quote as standard. e. Coding and cross-browser testing of all templates. f. E xtensive cross-browser testing at multiple resolutions. g. Creation of up to 8 contact / enquiry forms, if required. . Pages to be coded to be SEO friendly. Note: Keyword research and other SEO is not included in this quote. i. Setup of Dynamic HTML content management system (CMS), for editing text and images on main website. j. Remote training with CMS, delivered via Skype. (up to 1. 5 hours) Note, onsite training can be arranged for an additional cost. k. Basic user guide to CMS. (supplied as video or PDF) Optional We anticipate the client has a relatively small number of high-value customers.Therefore it is worth considering creating some custom-designed email newsletter and promotional templates to keep in touch with the customers and increase customer loyalty and brand awareness. This is an optional extra and would include: a. Setup of email marketing system for capturing email addresses. b. Creation of email newsletter and promotional templates. c. Testing of emails in multipl e email software, including on iPhone, iPad, Blackberry. d. Remote training with email marketing system, delivered via Skype. (0. 5 hours) Note, onsite training can be arranged for an additional cost. Budget Website design & development The budget for the design & development of the website, including integration with the CMS would be N1,490,000. Images Image research is included in the budget. The price of purchasing images or custom photography is additional. All image purchases will be agreed with the client in advance. Copy writing Copy is to be supplied by the client, therefore we have not quoted for it. Should additional copy be required we shall be happy to quote for it. TrainingRemote (Skype) training and CMS user guide (generally delivered as training videos) is included within the budget. Website hostingN450,000 Optional extras: Email design, setup and training N150,000 Monthly email cost:190,000/month (for up to 500 subscribers) Onsite trainingN700,000 Timescale We would anticipate the project taking 10-14 weeks to complete. The exact speed of design & development will be affected by client turnaround times, for example responding to designs etc. About Crystal Design Corp We’re a small company that helps our clients get impressive results from their websites.Our approach is simple. We believe what matters about a company’s website isn’t how pretty it is or how clever the programming is, it’s how successful the site is. And as any good business person knows, success doesn’t come overnight. That’s why we like to work with you over a reasonable period of time to gradually improve the results your website achieves. Clients Our clients include national and multinational companies such as Federal Inland Revenue service(FIIR), Shell Nigeria, Exxon Mobile, Nestle Nigeria Ltd as well as financial institutions like Diamond bank, GTBank and Citibank.Testimonials If you’re going to be building your business based on systems a web development company has created, it’s important you can rely on them. Here’s what some of our customers say about us: Working with Crystal Design Corp is amazing. Those guys rock! Adesegun Samuel, Exxon Mobile The reason we use Crystal Design Corp is that as well as producing really high-quality work, they're reliable, easy to deal with and able to turn around quick deadlines. I can't recommend Ojumatimi and his team enough! Mike Adenuga, Globalcom NigeriaOur background The company was set up by Ojumatimi O. , CEO, crystal-designs in 2011 after working as a web designer for other agencies since 2009. Sola has been a professional web designer since 2007, and has been designing websites since 2005. The Team We have a team of full-time staff, and a network of freelancers we call on for specific expertise or to assist when we get busy. Our core team consists of: Core team: Sola O. , Designer / CEO Lasisi M. Co-Founder, Developer Tosin H. , Junior Designer Additional experts: Tosin A. Photographer Demola O. , Copywriter Seye Cole, Developer Validity This proposal is valid for 2 months from the date at the top. A 40% deposit is due prior to project commencement. The balance is payable on completion. This proposal is for information purposes only and does not form a contract. We aren’t currently VAT registered. Thanks! Thanks for considering working with us †¦ we really appreciate it! If you’ve got any questions, just ask us and we’ll answer them. Email [email  protected] com or call Sola on 07069176181.

Green Mountain Coffee Case Study Essay

Conscientious capitalism underscores the importance of aligning stakeholders’: employees, customers, shareholders, suppliers, community, and the environment, interests into the company’s decisions by refocusing on purpose instead of profit, which incidentally results in a successful bottom line (Sacks, 2009). The operating philosophy of conscientious capitalism incorporates three assumptions: interconnectedness, holistic wealth, and traversing time through multiple generations. Green Mountain Coffee Roasters (GMCR) has integrated this ethical continuum into their operational strategy, which has led to their current success. Interconnectedness GMCR embodies interconnectedness through their annual summit meetings that employ an Appreciative Inquiry (AI) 4-D model and through their organization’s cultural commitment. At the summit meetings, multiple internal and external company stakeholders convene to strategically plan for the future, assess stakeholder value and contributions to success, as well as reflect on company and industry historical trends, all which promote the positive core of GMCR (Neville, 2008). Interconnectedness is also evident by the embodiment of GMCR’s inaugural five core beliefs: a passion for coffee (recreating Stiller’s first experience of the perfect cup of coffee), financial performance, a destination workplace, ethics, and commitment to social responsibility (Neville, 2008). By engaging the stakeholders, especially with annual trips to the â€Å"origin†, GMCR creates a unified allegiance to social and ethical responsibility that produces positive ethical and financial outcomes for the company. Holistic wealth GMCR epitomizes holistic wealth in the form of value-based management (VBM), which can be defined as an integrated management control system that measures, encourages, and supports the creation of net worth beyond capital accumulation and profit (Beck & Britzelmaier, 2011). One way that GMCR uses VBM to create net worth is through flexible cash flow models provided to coffee farmers. The model entails providing interest-free pecuniary resources to coffee growers preceding the harvest, which secures perpetual payments for the suppliers, invariable income for the farmer’s family, and an uninterrupted coffee flow for GMCR (Neville, 2008). Another example of VBM is GMCR’s utilization of Fair Trade initiatives and family farming contracts that employ direct buying agreements granting farmers fair prices for their crops. By employing these types of social standards as a tradeoff for long-term sustainability, GMCR makes all stakeholders feel valued, which in turn increases their passion for productivity and subsequently GMCR’s bottom line. Traversing time through multiple generations With a global focus on agricultural replenishment and perpetuity, the common emphasis for businesses in this industry has been extending the vivaciousness of crops across multiple generations. Given that 30 coffee trees are required to provide one, three time per day coffee drinker with enough coffee and combined with the fact that the trees have to remain viable for at least 10 years to yield a financially profitable crop, GMCR’s commitment to organic food processes promotes to the concept of multiple generations of time, allowing farmers to pass their crops through generations (Neville, 2008). By trading a traditional business paradigm for one centered on an all-inclusive value-based continuum that encompasses interconnected systems of farmers, stakeholders, land, and visible and invisible time, GMCR is a prime example of how conscientious capitalism can stimulate corporate and financial success.

Academic Voice Essay Example | Topics and Well Written Essays - 1500 words

Academic Voice - Essay Example Hence, it is critical that each student's "academic voice" come across in their writings. Voice can be defined as the way in which an argument is presented, supported, evaluated and conclusions drawn from it for practical applications (Demetriou, Goalen & Rudduck, 2000). This begins with the way in which a topic is introduced, and then the structure of the student's interpretation of the topic and accompanying supportive data to justify their point of view. It is important to distinguish academic voice from paraphrasing and direct quoting of other authors, which is used as the evidence to support the writer's conclusions (Brearly, 2000). It is clear that academic voice is essential to the concept of analyzing other writer's non-fiction text. This paper will critically review the use of academic voice with regard to mature age students taking psychology courses. Firstly, academic voice will be more fully described. Secondly, how academic voice can be used will be outlined, with reference to mature aged psychology students. Finally, a conclusion shall synthesize the main points of the paper to demonstrate the important benefits of cultivating academic voice and the contributions of mature aged students to the discipline of psychology. Describing Academic Voice Voice can be classified into three general forms; 1) audible voice, as in how much a reader will "hear" the text; 2) dramatic voice, to determine what type of writer is implied by the text; and 3) one's own voice, which is the relationship of the text to the actual writer of the text (Eisner, 1998). It is evident that the written word is more likely to be heard when the writer's syntax, rhythms and word-choices are characteristic of their own speech patterns. Textual cues, for example, simple sentences that are not wordy, and those which communicate a sense of mental activity, will draw the reader's attention to the audibility of the material. A dramatic element of a text can be cultivated from the former audible voice. As to a writer's own voice, it is comprised of three key elements; there is a distinctive recognizable tone; the impression of actually "having a voice" or "having the authority to speak"; and the "authentic voice" which is the resonance or meaningful relationships b etween the text and the actual writer of the material, in contrast to the implied author (Demetriou et al., 2000). So that a writer who is aware of the persona or image of themselves that is projected in their writing will be able to practice promoting and muting this voice, depending on the context of their composition.In general, new writers who are inexperienced are not aware that they can create their own persona within their writings (Demetriou et al., 2000). Often, due to their lack of experience new writers will use an inappropriate voice, for example using lengthy sentences comprised of jingoism in an attempt to portray themselves as knowing more about a topic than what they actually do. Sometimes, their writings may be overly casual, which is usually completely inappropriate for academic writing, and subsequently their text is not taken seriously by the reader, and so respect and authority is not fostered by their compositions. By way of learning about academic voice a stud ent writer can develops an understanding of the different types of voice, becoming aware of their own voice and of techniques that can be used to change their voice.Undergraduate writers

Write an essay that discusses what James Tate,Robert Bly, Billy

Write an that discusses what James Tate,Robert Bly, Billy Collins,and Mattew Dickman think a good poem is.what does a good poem do how can we evaluate a poem properly - Essay Example Writing a poem that has much significance requires time. Writing a poem is not simple because in order for one to write a poem, they should know how to twist their words, use jargons and know how to express their own feelings into the poem. Individuals have in the past praised poems for the power they possess and signify, while others have not been in support of them simply because they cannot understand the concept behind them (Ross, 303). Certain scholars described what a good poem is supposed to be, what it was supposed to signify and how good poems are evaluated. The scholars; James Tate, Robert Bly, Collins, Matthew Dickman described a good poem as a piece of literature that individuals are able to relate with. A good poem incorporates the aspect of culture, which is noteworthy since culture is what every single being follows. A poem that significantly speaks about the cultures of people is simply a good poem since readers can relate it to the life they live. A good poem relates to the reader in a sentimental way. There is sentimental value between the reader and the poem. From the metaphors used to the complex language structure, a good poem is designed to show insight or certain revelation. It is supposed to show significance to the reader; from the way the words rhyme to the way they are twisted. A good poem does not necessarily reflect the writers’ own personal experience. It can just be a fantasy, yet it makes sense and in a way relates to the reader (Ross, 307). Most writers write poems because they have a passion and derive a certain level of satisfaction from their work. They write to let their feelings known, to be recognized as people who relate with words. A good poem is a piece of literary writing that rejuvenates the reader. The primary goal of a good poem is to focus all the attention of the reader into the poem. It should not be channeled towards

Telecommunting at work Research Paper Example | Topics and Well Written Essays - 2250 words

Telecommunting at work - Research Paper Example However, not all potential workers are willing to travel every day to work and this is why several people have decided to work from home instead. It helps that technology has been developed in such a way that work can be delivered even without â€Å"physical proximity† of the worker to his/her workplace (Pilskin, 1997). The practice of telecommuting has become even more of a trend because of the popularity of electronic data mode of communication (Davies et al., 1996). However, despite the advantages of telecommuting, the same does not come without its own share of disadvantages as well. This is what this paper seeks to determine, as well as the way telecommuting works and how it is being managed. The Advantages of Telecommuting for the Employee Harpaz (2002) has determined some of the advantages of telecommuting for employees. It must be noted that there are advantages and disadvantages of telecommuting for the employees and the company that supports such a practice. And it t urns out that some of the pros and cons for the employee may not coincide with that of the company. The following paragraphs will illustrate this point, starting with the advantages of telecommuting for the telecommuters themselves. According to Harpaz (2002), there are seven advantages felt or experienced by the telecommuter by working in the comforts of his/her own home. These are 1) â€Å"autonomy/ independence† because obviously, since the employee is not being supervised, there is an increased chance that he/she would be more productive due to the increased level of responsibilities expected of the said employee. 2) â€Å"Flexible working hours† is a self-explanatory advantage because the telecommuter has more freedom to take on the job either in the evening or at night and there is the increased time to balance tasks that are not within the sphere of work, 3) â€Å"Improved time management† is another advantage, Because of telecommuting, the telecommuter i s less prone to getting distracted (by other employees for instance). 4) â€Å"More efficient management of free time† because the telecommuter can balance his/her time more effectively and efficiently. Time can be set aside for taking up a hobby or other activities not related to work. 5) â€Å"Savings in travel time and expenses† because the telecommuter need not spend money to travel to and from the workplace. The company itself need not also spend for the employee’s travel expenses. 6) â€Å"Flexibility in caring for family members† is related to the previous advantages mentioned. Because of the time saved from being distracted and from traveling to and from the workplace, the employee can instead, use this time for his/ her responsibility and finally, the last point, 7) â€Å"professional flexibility.† The employee is given more freedom to pursue other interests or even another job. The Advantages of Telecommuting for the Firm The company itse lf that encourages telecommuting also experiences a number of advantages as well. One of these is the decreases in â€Å"operating expenses.† For instance, instead of spending a considerable amount of financial resources on real estate (for office space), the company can instead channel their resources

Usability Testing and Implementation (HW) Research Paper

Usability Testing and Implementation (HW) - Research Paper Example These three players co-exist for good site usability. John Rhodes’ (2005) point about usability training over testing is promising for companies who have been depending and investing too much on usability tests, more so, for those companies which choose to neglect usability. He had a matter-of-factly statement that instead of hiring usability professionals which may cost them $35, 000 half a day, a company may rather invest in training designers and developers about the whole usability aspect. Usability is not just an aspect of selling a site but a series of operations (Rhodes, 2005). From there, designers and developers may be able to integrate the knowledge gained from the training into the course and duration in structuring and designing a site (Rhodes, 2005). However, this train of thought actually eliminates the importance of usability researches needed for the usability in huge user-centered interface designs where average people are the end-users. More so, he Usability tests may be equally important to usability training. The former involves users. The latter involves creators. Dumas and Redish (1999) summed up five attributes to which all usability tests have in common: 1.) the aim to enhance of product usability; 2.) participation of end-users; 3.) involvement of actual tasks; 4.) evaluation of what participants do and say; 4.) analysis of data and diagnosis of the problems; and 5.) recommendation to fix problems. In short, they offer how significant a user’s opinion may be in formulating an extensive solution. This though, doesn’t hand over the benefit of usability training, where it makes jobs easier and fast for creators. Designers and developers, themselves, for instance could conduct user testing which is a basic usability activity. This is also a good utilization of what they learned from their usability training. With small-time projects, the

Legal Environment Coursework 2010 Essay Example | Topics and Well Written Essays - 3500 words

Legal Environment Coursework 2010 - Essay Example g friendly and having an access to the defendant in his office, he had the opportunity to use police national computer to trace registration number of two vehicles, one on each count apparently for the purpose of his business and to get registration information about the said vehicles from the data available on line for this purpose. In one instance out of two, there was no access to data base as the vehicle for which search was made was owned by a company and not by an individual and on the other there was an activation of database as the record of the person so required was available in the data base and hence, it was seen. Mr. English, being the outsider was not authorized to access the database and the defendant in this case was accused of unauthorized use of the information contained in the database as per the provisions of aforementioned Act 1984. It is, however, established that there was no subsequent use of that data from any quarter concerned. Defendant took the plea that there was neither unauthorized use of the data in terms of the provisions of the Act 1984 nor any act in contravention of the law is committed by the defendant and hence pleaded non guilty. Court of first instance pronounced him guilty on both of the accounts whereas the court of appeal overruled the decision of trial court. In the case of R v. Dixion, defendant was charged with an offence under Data Protection Act 1984 on two accounts. First charge was that he tried to use the National police data for which he was unauthorized. Second charge was that he actually used the data for which he was not authorized. The court of first instance found him guilty on both the above mentioned instances. The defendant went into appeal against the decision and as the result of the appeal following legal questions were raised and discussed by the court. It was debated that what constitute data in terms of the Act of 1984. The language of the Act 1984 Section 1(2) describes the data as information

The Art of the Memoir Essay Example | Topics and Well Written Essays - 2500 words

The Art of the Memoir - Essay Example As a result, it became evident that at each and every step of the way, Mary came from a dysfunctional family that contributed to the negative thoughts and experiences that she witnessed (Karr, p 5). This is because the family is a stepping stone to the individual and what they turn out to be like in future. The feelings and expectations of each and every family are radiated and shown in the people that are in the family. If the situation in which they grew up dictates that they are passionate and successful this is as a result of what they were indoctrinated to as they were growing up. The author states that it is prudent for each person in the family to contribute to the positive outcome of everyone. This is because at each point, the contributions will count for something once they have grown up. Mary’s father should have had the capacity to stop drinking and netting violence on his family (Karr, p 12). This would have created an avenue for them to raise their children in a peaceful environment. The basic component in each and every society is mirrored in the families that they come from. This would have the capacity to ensure that the family grew up as a unit that was a combination of each and every factor that made them unique. This will be radiated with love, care and concern for each other. The Color of Water One thing that is clear is that image and general self worth is everything that defines the way one grows and sees themselves in the society that they are socialized. Individual identity is a crucial factor in each and every society. The McBride family had to face societal segregations. James father was segregated because he was black. This was mostly by the whites in the society. He went ahead and married a white woman (McBride, p 21). This symbolic act did not obviously augur well with her family and the rest of the black folks where they resided. The journey that James father took was one of resilience and stamina at each and every step of the way. He encouraged his wife to be proud of where she came from. The foundation of their church was a genuine representation of what they felt and stood for. In the memoir, the strength and resilience that James had to put up was a result of his upbringing. This encouraged him to fight for what he believed in and what he did not. This is exactly what his mother did to ensure that she raised them all despite the demise of their father (McBride, p 27). Life has so many instances and experiences that have the sole duty of being eye openers. They offer guidance on what should be done at each and every step of the way. This is the only way that life and what it has to offer can be experienced and enjoyed. The memoir offers the consolation that each and every experience has the duty of ensuring that it is possible to deal with the issues. The tribute from the son to his resilient mother is one that has the sole aim of offering inspiration to all the involved parties. The sole encourage ment comes from the fact that the differences that are witnessed in families set them apart in terms of uniqueness and societal perfection. Colors of the Mountain by Da Chen In my opinion, ‘Colors of the mountain’ is a beautiful memoir of the author, Da Chen, as he was growing up. The book reveals the sad childhood of the author as a young boy from the Mao Zedong Cultural Revolution in China (Chen, p 5). Personally, the memoir is very touching and fascinating because through the author’s story, we get to know about the fascinating history of the

Short story Essay Example for Free

Short story Essay This short story was written by Sir Arthur Conan Doyle in 1891, in the Victorian period. The two main characters of this story are Sherlock Holmes, a private detective who can solve any case however difficult it is and Dr. Watson, a medical surgeon who served in the 5th regiment of Northumberland Fusiliers and moved to the Second Anglo-Afghan War where he was wounded and after that, sent back to London, now helps Sherlock Holmes to solve their cases. These characters are very different; they have nothing in common, for example: while Sherlock is a great observer, Dr. Watson is terrible at this. 1. Main body of essay. 2.1 Sherlock Holmes. 2. 1. 1 Physical appearance. Sherlock is thin, tall, has a thin nose, deep eyes and long nervous hands 2. 1. 2 Psychological Character and behavior: Sherlock is observant, cold minded , precise, and has a balanced mind, he is also a great observer. 2. 2 Dr. Watson. 2. 2. 1 Physical appearance 2. 2. 2 Psychological Character and behavior Dr. Watson is all the opposite of Sherlock, he is an ordinary man, who lacking in Holmess insight but also he profoundly admires Holmes. The relationship between Sherlock Holmes and Dr. Watson. This short story was written by Sir Arthur Conan Doyle in 1891, in the Victorian period. The two main characters of this story are Sherlock Holmes, a private detective who can solve any case however difficult it is and Dr. Watson, a medical surgeon who served in the 5th regiment of Northumberland Fusiliers and moved to the Second Anglo-Afghan War where he was wounded and after that, sent back to London, now helps Sherlock Holmes to solve their cases. These characters are very different; they have nothing in common, for example: while Sherlock is a great observer, Dr. Watson is terrible at this. Sherlock Holmes and Dr. Watson have been seen as the ultimate partners for as long as they have been in print. Watson ends up marrying Mary and establishing a firm medical practice. After this, he stays away from Holmes for a long time. One day he decided to go to his old house in Baker Street, then he saw Sherlock through the window and rang the bell, it was the first time that they met since the marriage. The moment was like they never been apart, Sherlock acted normally and impress Watson once again with his deductions. After a few minutes Watson decided to go but something strange happened, Sherlock said with a different words that he needs Watson; this are the words: Not a bit, Doctor. Stay where you are. I am lost without my Boswell. And this promises to be interesting. It would be a pity to miss it. Dr. Samuel Johnson was a famous English essayist and scholar, and James Boswell was his admirer and companion, just as Dr. Watson was Holmess admiring companion. Furthermore, Boswell kept a diary and wrote all about Dr. Johnson, just as Watson wrote about Holmess adventures. They need each other. Their relationship is far deeper than anything that meets the eye; they mean more to each other than just a business partner or friend. Some have seen their relationship as anything from that of best friends No matter what Watson and Holmes mean to each other, both men seem to follow certain trends throughout the story: Watson will always be inferior to Holmes. He is not a good observer, according to Sherlock, Watson sees but does not observe. Through conversation and description of each other, both men continue to follow this trend. Even though sometimes Watson strays to make a comment or two about Holmes and his laziness or what not, he always comes back to praise him again. He profoundly admires Holmes.

African American Theatre 2 Essay Example for Free

African American Theatre 2 Essay African American Theater started out, hundreds of years ago, as a foundation of amusement for the black community. The theater was a place where African Americans, equally men and women, could work, study, and perfect their expertise. The beginning of African American theater set in motion back in the 1830’s, and it eventually became one of America’s most prevalent sources of entertainment Over the course of over one and a half decades, there has been an apparent transformation within the dominion of African American theater. For example, African Americans have prevailed over the intense burden of subjugation in forms such as political affairs, comfortable residency and most significantly, equal human rights. One of the most apparent leisure pursuits that were in remission from African-Americans came in the appearance of the performing arts, more particularly film. During this time, the society in general would not permit, for example, blacks to drink from the same water fountain, so to share the same onstage experiences or television effects was, without a doubt, not even simply prohibited but unheard of. However, as time went by, the potency of the hopeful African American actors and actresses weighed down the greater part of the general society, and society ceased being able to keep African Americans from appearing on stage and on television. For the longest time, the stage became and stayed the only way for African Americans to communicate the deep sorrow and oppression that the society, particularly the white population, had placed in front of them. Through acting, in addition to both singing and dancing, African Americans were able to, mentally and spiritually, go to a place that no tormenter could find them. With this new form of communication, African Americans found a new method of endurance, and acting was the fundamental technique. Even though the African American actors and actresses were forced to take the road of continued existence in the theater to gain self contentment, it was, as an understatement, not unproblematic. For the longest moments in time, African American actors and actresses were not permitted to step foot on stage. However, black actors were instead ridiculed by Caucasian actors in what they called black face. Black face was a performance where white actors and actresses would literally conceal their faces with black paint and makeup, so as to imitate an African American actor. From this falsification of the hopeful actors, derogatory names such as Tom, Mulatto, Mammy, Coon, and Buck resulted. Similar to Black Face, there was what is called Minstrel Shows. Minstrel shows, which consisted of comic skits, variety acts, dancing, and music, ridiculed and made fun of African Americans in the most disapproving ways. According to these shows, black people were looked upon as ignorant, lazy, and unreasonable, but also cheerful and melodious. Broadway, which is the heart of theater for Americans, had been closed to blacks for more than a decade. However, this was only until the African American musical â€Å"Shuffle Along† turned out to be a runaway success, which some historians believe was the beginning of the Harlem Renaissance. The first African American play to be produced on Broadway was The Chip Womans Fortune in 1923, written by Willis Richardson. In the year of 1959, Lorraine Hansberry, a famous playwright, became the first African American woman to have her play produced and performed on Broadway. Hansberry’s play, titled A Raisin in the Sun, became an outlet for a continual assembly of plays by African American playwrights who often brought their own individual occurrences in the great effort in opposition to racial discrimination to the theater plays that they produced. . By the revolving of this period, the minstrel show enjoyed but a shadow of its former popularity, having been replaced for the most part by vaudeville. It survived as professional entertainment until about 1910; amateur performances continued until the 1960s in high schools, fraternities, and local theaters. As blacks began to score legal and social victories against racism and to successfully assert political power, minstrelsy lost popularity. The typical minstrel performance followed a three-act structure. The troupe first danced onto stage then exchanged wisecracks and sang songs. The second part featured a variety of entertainments, including the pun-filled stump speech. The final act consisted of a slapstick musical plantation skit or a send-up of a popular play. Minstrel songs and sketches featured several stock characters, most popularly the slave and the dandy. These were further divided into sub-archetypes such as the mammy, her counterpart the old darky, the provocative mulatto wench, and the black soldier. Minstrels claimed that their songs and dances were authentically black, although the extent of the black influence remains debated. Spirituals (known as jubilees) entered the repertoire in the 1870s, marking the first undeniably black music to be used in minstrelsy. Blackface minstrelsy was the first distinctly American theatrical form. In the 1830s and 1840s, it was at the core of the rise of an American music industry, and for several decades it provided the lens through which white America saw black America. On the one hand, it had strong racist aspects; on the other, it afforded white Americans a singular and broad awareness of significant aspects of African American culture.

Rhetorical Textual Analysis of Attending to the Word

Rhetorical Textual Analysis of Attending to the Word Deidre Mahoney has been leaving pencil marks in books for years (398). She leaves comments and questions to material within the reading. Shell also mark important or meaningful words. It has helped her increase her awareness and be able to comprehend whatever she is reading at the time (398). She states the only way to read a book is to glide a pencil across the page (397). Why does this leave her classroom in a shock? As she teaches her students, she realizes there is something wrong with the school system because her students dont want to write inside their books (397). Students have been conditioned in elementary and high school to not write inside books that dont belong to them. Mahoney fears this restricts them from enhancing brain development and increasing awareness (400). In Deirdre Mahoneys article Attending to the Word, she argues her students cant comprehend intensive thinking while reading due to lack of pencil in hand to take notes (397). Throughout Mahoneys article, she uses a variety of rhetorical tools that support her argument. She uses a qualifier when she states why the students behave the way they do about writing in books (397). She understands the way theyve been conditioned and doesnt necessarily disapprove of their lack of penciling (399). It is a fact that students are told to not write in their books or textbooks during school. They have become accustomed to that rule. Once they realize that the rule doesnt apply, they dont know how to do something different. Writing in a book after not doing so for years is a big change, and many people dont handle change well. Mahoney uses the rhetorical tool of description throughout her entire article. She describes her worries, expectations, and the wishes she has for her students. In Mahoneys article, she uses first person point of view which helps her readers relate. Her article comes from personal experience; therefore, her audience will be more interested in reading. She writes in an easy-to-understand manner. She gets her point across and lets readers flow along with her as she talks. Mahoneys introduction is the strong suit of her article. It draws her audience in by using a general topic sentence. She doesnt give much detail right away, leaving her audience wanting more. Mahoney engages the opposing positions by ending her introduction with a question and then an answer to her question. The statement makes her oppositions want more information to argue against and to see why she believes the way she does. Mahoneys voice is seen in this article when she narrates her reasoning behind scribbling all over a books page (398). She voices personal experience and beliefs, which makes this article so empowering. She demonstrates the good, and little bad there is, throughout this piece. Within her voice, she uses contextual elements such as cultural context. She understands what students become accustomed to at a certain age (397). The major subtext she uses happens to be her voice. An opinion is strong because it is the only power a human truly has. Mahoney takes advantage of that throughout her article and persuades her audience to lean towards her side. Mahoney used many extra elements in her article. She used facts and appropriate language to operate through her article. Her facts, opinion, and language intensify her idea by drawing the attention she wants and then continuing to keep the reader engaged. Diedre Mahoneys context is shaped well because she clung to her topic throughout the entire article. Any ideas or points she brought in didnt stray away from the purpose of her writing. The context shapes the subtext in a way as well. The topic Mahoney chose to write about is a debatable, yet easy topic to understand. Putting together a subtext about such a topic comes easy. Mahoney seems to understand there are opposing opinions and she reacts to them well in her article. She is sure to see both sides and quickly come up with a response to anything one might say. Mahoney critically thought out her article and the elements she used within the piece. She could argue why students cant comprehend intensive thinking reading without a pencil in hand (398). She uses a strong voice, a strong topic, rhetorical tools, and writing elements to support her purpose and make her argument strong. Diedre Mahoney has successfully educated and informed her audience on the importance, or lack thereof, gracing a pencil along the page as it is read. Works Cited Mahoney, Dierdre. Attending to the Word. The Composition of Everyday Life. Ed. John Mauk and John Metz. Cengage Learning, 2016.

The History Of Jazz Essays -- essays research papers

The History Of Jazz The first jazz was played in the early 20th century. The work chants and folk music of black Americans are among the sources of jazz, which reflects the rhythms and expressions of West African song. Ragtime, an Afro-American music that first appeared in the 1890s, was composed for the piano, and each rag is a composition with several themes. The leading ragtime composer was Scott Joplin. The first improvising jazz musician was the cornetist Buddy Bolden, leader of a band in New Orleans. The first jazz bands were usually made up of one or two cornet players who played the principal melodies, a clarinetist and trombonist who improvised countermelodies, and a rhythm section (piano, banjo, string bass or tuba, and drums) to accompany the horns. These bands played for dancers or marched in parades in the South. Some of the first New Orleans musicians were among the most stirring of all jazz artists. They include clarinetist Johnny Dodds, clarinetist-soprano saxophonist Sidney Bechet, pianist Jelly Roll Morton, and cornetist King Oliver. The first jazz record was made in 1917 by a New Orleans band the Original Dixieland Jazz Band, made up of white musicians who copied black styles. The New Orleans musicians discovered that audiences were eager for their music in the cities of the North and the Midwest. In the 1920s Chicago became the second major jazz center. White Chicago youths, such as tenor saxophonist Bud Freeman and clarinetist Benny Goodman, were ex...

A womans view Essay -- essays papers

A womans view A Women’s View There are a lot of specific cultural values that have been taught to women by society since birth. The three essays, â€Å"I Want a Wife† by Judy Syfers, â€Å"How the Superwoman Myth Puts Women Down† by Sylvia Rabiner, and â€Å"An Open Window On My Private World† by Jane Elizabeth Lemke are all written by women who share their experiences with us. The three essays explore the value of self, power, control, and life. First of all, in the essay, â€Å"I Want a Wife†, Judy Syfers exposes the meaning of â€Å"wife† presently in our society. Her argument is based on the premise that all wives are completely devoted to their husbands and are willing to tend to all their needs and satisfy them completely while working, being a good mother, and remaining gorgeous. Syfers reveals her definition of a wife in a very sarcastic and frustrated manner. Also, the style of the whole paper is very ironic. Almost as if she is screaming, she concludes her essay with, â€Å"My God, who wouldn’t want a wife?†(pg.648, 11). The cultural values portrayed in this essay are the value of control and the value of wanting to be loved. The value of control is portrayed in our society by the husband having the control and power over his wife. Because o f that control, t...